Affiliate marketing is not easy and anyone who thinks otherwise is in for an unpleasant surprise. Likewise, it isn’t a ‘get rich quick scheme’ and it does involve a lot of work. That said though, once you’re set up with your affiliate marketing business model, you can earn a steady stream of passive income – potentially indefinitely. Passive income simply means that you’ll be earning money while you sleep and while you go on holiday. While the initial set-up may have involved a fair amount of work then, it eventually becomes self-perpetuating to the point where you can stop working and continue to sow the seeds of your labor for years to come. And while affiliate marketing isn’t easy, it certainly is easier than a lot of other business models. That is to say it is easier to understand, easy to get started with and easier to execute. While it might involve some trial and error, the initial stages often actually amount to little more than copying and pasting existing businesses!