Good branding styles also helps to confirm the credibility of the
product advertised. If the product has a few competitors, as most
products do, there is a need to ensure the customer is very aware of
the benefits in making a particular choice. This is where the branding
element comes in.
Being able to connect with a potential customer on a more personal
level of emotional level is definitely an advantage. Therefore good
branding styles needs to focus on making the sales pitch based on
these sentiments